While a slap across the face is provocative, we actually used projection for a less stinging affect, but still got a lot of attention.
Something bright and bold was needed to kick start the 2014 Nelson Marlborough Institute of Technology (NMIT) Creative Industries recruitment drive. The concept recognised that while many people know they have a gift or desire to follow a creative pursuit, they just need encouragement to take the first steps on to the creative pathway. We wanted a campaign to say “hey, you’re creative, put aside your excuses and be who you know you were meant to be” ‘ It needed to encourage viewers to find out more about the suite of choices available from NMIT Creative Industries, including visual arts, digital arts and photography, writing, music and interior design courses.
The resulting ‘Face It – You’re Born to Create’ campaign was literally ‘in your face’ and hard […]